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Episode 342 - Andrew Melchior, CTO, Massive Attack
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The music industry has always been shaped by technology — but today, the pace and scale of change is unlike anything we’ve seen before.
From the early days of mobile music to the rise of streaming, and now the disruptive force of artificial intelligence, the question is no longer just how music is made or distributed—but how it is owned, protected, and valued.
Few people have had a front-row seat to that evolution quite like Andrew Melchior.
With more than two decades at the intersection of music, technology and digital culture, Andrew has played a pivotal role in some landmark moments—from bringing music to Nokia mobile phones to producing the global live broadcast of David Bowie’s Reality Tour. Today, as CTO of Massive Attack and founder of Genotone, he is focused on tackling one of the industry’s most urgent challenges: safeguarding creativity in the age of AI.
In this episode of the ThinkBusiness Podcast, we explore Andrew’s journey through the music industry, what the future holds for artists, and how innovations like digital audio watermarking could redefine ownership and trust in an AI-driven world.
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